Monday, March 27, 2017

Chatbots & The Biggest Pros And Cons Told By Long Island Advertising Agencies

By Rob Sutter


If you're unfamiliar with chatbots, you should know that they're basically programs that are meant to speak to visitors. For example, if you log onto a website that offers irrigation, it's possible that a chatbot will pop up in order to assist you at the onset. Any Long Island advertising agency will agree that while these systems are useful in many respects, they have their issues as well. Here are some pros and cons you should know.

PRO - Their answers come quickly. If you ask a chatbot a question regarding a business, you might be surprised by how soon you receive a response. According to reputable authorities like fishbat, chatbots are known for their quick response times. What this results in is a quick dialog that, above all else, will be able to benefit the customer. Your local fishbat Long Island advertising agency can attest to this striking benefit.

CON - Their speech patterns might come across as unorthodox. While there are many speech patterns in the English language, chatbots have been criticized for coming across as overly robotic. This can take away from one's experience on a website. More often than should be the case, chatbots speak in ways that the majority of human beings are unfamiliar with. This is a shortcoming that deserves to be noted.

PRO - They are minimal from a design standpoint. While you may think that minimalism hinders chatbots, it can be argued that such a quality works to their benefit. After all, digital media has evolved to such a degree that simplicity actually helps programs stand out. When there's less for the human mind to register, better user experiences come about. Anyone that has developed a chatbot can tell you the same.

CON - They don't stack up to real human interaction. When you're speaking to a sales representative or customer service worker over the phone, it provides you with a sense of comfort. You know that your needs are being attended to, which is nothing short of welcoming. With that said, real human interaction tends to be lost when it comes to chatbots. You don't feel as though you're speaking to a real person. Chatbots have developed in recent years, but still struggle to stack up in this respect.




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