In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to give significance to your prospects and customers.
It's a fact that half of all Facebook users visit their profiles everyday? This shows that with nearly 500 Million users of Facebook, over 250 Million are able to view your page.
How's that for a customer base? That represents thousands of dollars in return.
Still, that doesn't mean you can just come up with a Facebook account and expect it to make you rich overnight. You'll need to alter it whenever essential.
While it is primarily considered a social networking site, it would also do the company good to determine first what impression they want to give in their page.
Do you want to give a touch of corporate professionalism as an extension of your conventional office?
Do you want to add a touch of fun and excitement which will appeal to your audience?
Or do you simply want your page to be a customer service area where informal questions and inquires can be dealt with?
Whatever the goal you have in mind, you must always execute your Facebook page with as much clarity as you would with your official web page. Avoid posting boring or unnecessary things. At times with a business page, you just have to reject the temptation of being too specific even when such a medium calls for it.
Here are a few more suggestions you should consider:
Use Customer Testimonials
Checking out a person's Facebook wall is one of the most frequent pastimes of men and women who are excited about social networks.These days, social media management offers numerous benefits to business owners. You can win over prospects by using testimonials from your current customers or clients. With that being said, asking your customers for feedback is a good idea. It would be much valued if it's voluntary but this isn't often the case. If you prefer, you can offer incentives to get feedback. For instance, how about a 5% discount for every constructive feedback?
- Interact with Potential Customers
If there are questions about your products or services, make sure you politely accommodate those concerns. It would be a good impression for your Page and for your brand in general if their questions and issues are tackled at the earliest time possible. In case this is not possible, at least apologize for the late response.
To avoid wasting your time addressing the very same queries all the time, you might want to provide as much details as you can on your page. If all the information can't be included in the space given, then try using a Notes Page or a similar tool.
- Post Relevant Pictures
Some use the Photos Page while others make pseudo-shops where they feature their products. Any of these is fine as long as the product images are shown in high quality. The photos that you use has an important role in attracting your prospective clients or customers. Give as much detail as necessary. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item's quality.
Remember these simple suggestions when coming up with content and you'll have tons of prospects coming in to your business page.
Be sure to read our next issue of Facebook for Business soon.
It's a fact that half of all Facebook users visit their profiles everyday? This shows that with nearly 500 Million users of Facebook, over 250 Million are able to view your page.
How's that for a customer base? That represents thousands of dollars in return.
Still, that doesn't mean you can just come up with a Facebook account and expect it to make you rich overnight. You'll need to alter it whenever essential.
While it is primarily considered a social networking site, it would also do the company good to determine first what impression they want to give in their page.
Do you want to give a touch of corporate professionalism as an extension of your conventional office?
Do you want to add a touch of fun and excitement which will appeal to your audience?
Or do you simply want your page to be a customer service area where informal questions and inquires can be dealt with?
Whatever the goal you have in mind, you must always execute your Facebook page with as much clarity as you would with your official web page. Avoid posting boring or unnecessary things. At times with a business page, you just have to reject the temptation of being too specific even when such a medium calls for it.
Here are a few more suggestions you should consider:
Use Customer Testimonials
Checking out a person's Facebook wall is one of the most frequent pastimes of men and women who are excited about social networks.These days, social media management offers numerous benefits to business owners. You can win over prospects by using testimonials from your current customers or clients. With that being said, asking your customers for feedback is a good idea. It would be much valued if it's voluntary but this isn't often the case. If you prefer, you can offer incentives to get feedback. For instance, how about a 5% discount for every constructive feedback?
- Interact with Potential Customers
If there are questions about your products or services, make sure you politely accommodate those concerns. It would be a good impression for your Page and for your brand in general if their questions and issues are tackled at the earliest time possible. In case this is not possible, at least apologize for the late response.
To avoid wasting your time addressing the very same queries all the time, you might want to provide as much details as you can on your page. If all the information can't be included in the space given, then try using a Notes Page or a similar tool.
- Post Relevant Pictures
Some use the Photos Page while others make pseudo-shops where they feature their products. Any of these is fine as long as the product images are shown in high quality. The photos that you use has an important role in attracting your prospective clients or customers. Give as much detail as necessary. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item's quality.
Remember these simple suggestions when coming up with content and you'll have tons of prospects coming in to your business page.
Be sure to read our next issue of Facebook for Business soon.
About the Author:
There are certainly a lot of ways to utilize Facebook for Business. However, if you want to learn more, check out here for more Facebook marketing tips.
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