Friday, September 27, 2013

Operating Your Software Download Website Successfully Via Sound Strategy

By Benny Roye


If you aren't bringing in the sort of traffic to your site that you want, it's time to improve your web presence. See, the work isn't done once you've built and launched the site. Now you need to ensure that people know about you. Keep reading and let us teach you all about smart online marketing and SEO tactics that will get you noticed and bring in the traffic.

Not every visitor on your site will have access to the latest and greatest technology, so ensure that your content is also easy to view for those with older technology or slow internet speeds. You want as many people as possible to be able to efficiently navigate your site.

With your reader's permission, get their e-mail addresses. Set up a double opt-in with them. Circulate a newsletter, once they have opted in. Don't make it too long, just make it short, simple, and funny so they will keep checking your download website.

Launch a review contest! Let your readers know that you're awarding a prize to a download website owner that writes the best review of your site. The links you'll get will provide you with good juice for search engines and new visitors. Just make sure the prize is worth is, or no one will be motivated to participate.

404 error pages are a reality for every webmaster, so customize yours by including a couple useful links to keep them navigating your site instead of moving on to another. Even if all of your links are perfect, a misspelled search is all it takes to reach the dreaded 404 page.

Write your download website's copy based on what is in your service or product for your customer. Knowing what's in it for them when they buy your product or use your services brings more customers to your site.

The ability to search images with Google is popular. Software Download Websites images that are related to the keyword are brought up in the search results. This opportunity is lost if webmasters forget about the existence of this feature. Put a ALT and TITLE with the image tags when you add pictures. The changes of your download website getting more traffic from searches engines increases.

When you are running a successful download website, you have to keep in mind that your color scheme is very important. Your color scheme should complement your logo and the images used on the website. Make sure that the colors used balanced appropriately against other elements on the site. You want it to look organized and professional for your visitors.




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