Saturday, July 5, 2014

Internet Marketing Firms & The Idea Of Personality

By Robert Sutter


Are you able to figure out a person's individual attitude from the way that they act online alone? It's almost impossible to do so, since there is very little access to elements like tone and sarcasm. Even still, the idea of gauging someone's personality through social media is an interesting idea and it is one that Five Labs has recently tackled. For those who are curious about this particular endeavor, I am sure that many Internet marketing firms will be able to tell you more about it.

Business Insider posted an article in regards to a tool that will be able to function with Facebook. Basically, the tool is able to collect the Facebook posts that a user has made before bringing them together in order to measure personalities. Of course, there are specific components to think about when it comes to this process, since the program in question cannot act alone. However, it seems like Five Labs has brought more than a few ideas together in order to make this program operate.

The way that this tool is fueled is with a prior study that was conducted by the University of Pennsylvania. As one can imagine, there are various personality traits that were utilized in order to fuel this program and each of them are based on what modern day psychology entails. From neuroticism to openness, it's clear that there are many specifics to consider with Five Labs' program. Of course, it has to be asked if this program is accurate at gauging personalities.

At this point, I'm not entirely sure if it matters how accurate the program is. According to firms along the lines of fishbat, this program is still very much in its infancy and what this means is that there is potential for it to be made even better if there are certain components that need to be tightened. However, the idea of measuring attitudes through social media is an interesting concepts, as Internet marketing firms would be able to attest to. It's just a matter of how much work Five Labs wants to put into it.

Five Labs has an intriguing concept on its hands, to say the least, and I am sure that many individuals on the social media side of things can attest to this. Keep in mind, though, that this is still a young concept and it is going to take some time until it becomes an even more accurate entity. With that said, the functionality is present and it could be made into something special down the road. Of course, this is dependent on the level of work that Five Labs is willing to put forth.




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