Sunday, March 1, 2015

Fundamentals Of Runway Analysis And Shows

By Olivia Cross


Runway study is a method of evaluating and studying information of runway and how things are done in the show. There is presentation of a new clothing collection on moving bodies for an audience. The moving bodies are referred to as platform models. A new collection is produced by a designer, brand, company, or group of companies. Designers uses models whose role is to promote, display or advertise commercial products in runway analysis.

Models makes the fashion industry grow and looks attractive. It has made models to become professionals in terms of their appearance and skills especially their personality and skills. They market the products of the industry inform of catwalk on the platform and this is done by putting on some good music to make the walk easy and interesting. This industry was well known to comprise of females only in the past decades.

For a run way to be a success it has to have audience, photographers, designers and models. The moving bodies are required to have some attributes like a certain inch height, kilograms and a body size that suits the designer outfit. For female models they ought to have a minimum of 5.7 inch and male should have a minimum of 5.11 inches. Models ought to have outstanding physical appearance, the bony cheeks and fierce eyes. Courageous and boldness should be one of models qualities to make him or her unique being.

In every round a model walks stylist should be ready to prepare the model so that he she can look different in the next turn. The change are different hairstyle, make up should also be different so as to match with the outfit being showcased. When a model is doing the platform he she is supposed to walk, pose for the camera and walk back. Most of the product is mainly clothes because majority of the audience will prefer clothes.

The most successful models are booked by companies to advertise their product because they will get more attention from the target population hence they will end up buying and designers product. They also make their own cloth line or perfume or other products, they also launches their television shows and reality shows, some professional models appear to the most successful magazines. They also opens modeling agencies to inspire upcoming models.

These catwalk shows are different according to cultures. It encourages cultural diversity, as a result, models are identified in different forms which include supermodels who are recognized as high fashion models, plus size cat walkers represent the people who are plus sized. Fitness models usually advertise the way to shape up your body simply by exercising and visiting the gym. Health models basically advertise the way to eat proper food and good personnel hygiene.

Designers showcasing their products on the run way, it is a good method and way of advertising since some audience especially celebrity buys the outfit immediately they are on the spot once they like the outfit.

In the world today the runway being a female dominated industry is now having male models on the show. This has benefited the designers who makes male outfits and it has opened an opportunity for both the designer and the model due to job creation.




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