Sunday, March 1, 2015

How Social Media Agencies May Evaluate Linkedin's Expansion

By Paula Hess


LinkedIn is a website that, during the past year or so, gave users the control of posting their own content. Specifically, 330 million individuals have taken to LinkedIn in order to speak about their areas of work. What this resulted in is a broader platform, which I'm sure any and all social media agencies can see as a strong point. With that said, it seems like this website is going to broaden even further, if recent reports and stories are to be believed.

As of recently, LinkedIn has expanded its publishing platform - a blogging center of sorts - to all English-speaking countries. What this means is that the previous statistic has expanded, adding on 230 million more people to the previous statistic. I believe that this can only benefit LinkedIn, since there are many posts that can be made about business. This is especially true when given the litany of industries that exist under the umbrella of LinkedIn.

If you want to talk about LinkedIn, as a whole, it's important to understand the way in which it approaches business. In fact, the working world is practically the basis of LinkedIn, which makes it different from other social media websites, Twitter and Instagram included. Of course, the idea of communication will remain intact, despite this. However, social media agencies will attest to the idea that this broader publishing platform will make said communication stronger.

The more people who are able to engage, on a platform, the easier it is for them to create content. When this happens, there will be a greater audience to account for, which only means good things for the capabilities social media agencies have. Because of this, I have to believe that the popularity of LinkedIn will grow. When this happens, as authorities like fishbat may attest to, it'll only make the value of the website that much greater.

It's clear that LinkedIn poses the potential to become one of the strongest channels for engagement, in general. However, it has to be utilized well, which is especially true when given the recent expansion of the website's publishing platform. Such a platform has the ability to create success, for businesses and individuals alike, but can this be done? I am sure of it, however it's difficult to say that this will be the case, especially since the development is relatively new.




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