Saturday, December 21, 2013

The Benefits Of Microsoft Publisher Business Card Templates

By Jeannie Chapman


Setting up your own business can mean you have a lot of costs. You may not necessarily have the budget to find a graphic designer to create a fancy business card for you. However with a bit of ingenuity it is possible to use Microsoft Publisher Business Card templates.

Before you use the program it is worth considering what is best suited to your product or service. What works for one particular company may not be suitable for another. For example if you are an artist then you want to show off your images as much as possible whereas a finance company may want something a bit simpler and focus mainly on the services they offer.

Whatever design you choose you have to consider the relevant information needed. Contact details are essential as this is how people will find your company! While in the past this would have focused mainly on postal addresses and phone numbers increasingly more businesses use social media and promote via a variety of platforms so you may wish to include these details as well.

Another thing to consider is whether or not you want a single or double sided design. A single design is best if you want to reduce the amount of printing costs involved. This is especially the case if you want to start with a small amount of cards and not use a professional printer. If you do choose to use a professional printer remember to ask them about the quality of image they want. High resolution images are best because they will not look fuzzy when you print them.

Other possible bits of information to include on the back of your card can include website details, short testimonials from clients or even a map showing people where you are located. This is especially useful if you have only recently been established and want people to come and find you.

The program also includes what is known as a Master Design set. This means that once you have established a design with your own logo and details for your business cards this can also apply to letterheads, brochures and so forth. This helps to establish a brand identity for potential clients. Another thing to decide is if you want portrait or landscape orientation. Portrait means the images and information are presented vertically while the landscape design means the images and information are presented horizontally. Whatever option you choose remember to check the print preview in order to ensure that the design fits the orientation.

The template you choose depends on your type of business. A more colourful one is generally suited to companies aimed at families whereas a simpler one with a logo is probably better suited to finance or media companies. If you are not sure it is best to talk to someone you trust to give you honest feedback.

As well as the Microsoft Publisher Business Card templates included with the program it is possible to find a number of other ones online as well. You should also look online to find tutorials to help you develop effective looking cards that will get the attention of potential clients. With the right approach you can get the most from your cards!




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