Saturday, January 12, 2013

Here Are Some Marketing Suggestions To Enhance Your It Services Business Profits!

By Chuck Malia


Having your own IT services business and making it expand is a daunting and challenging task. But there are techniques to make this task more simple. Here are some easy steps to follow.

Make funny videos and then upload them to Youtube. Make sure that the video theme is relevant to your product, service or IT consulting company. Include a watermark on the video which displays your site or IT services business contact number.

Have "spiffs" in place as a part of the compensation scheme for your employees. A spiff is a specified bonus for the sale of a specific product or service. Employees will work hard to earn these supplementary payments, which will guide to happier workers and larger sales volume.

Reduce your risk. People in any sort of retail can reduce risk with one of two major options. The first is to have a "guaranteed sale" policy, which means that the vendors must buy back from you that which hasn't sold. The second way is to not actually by the product but to have it offered as a possibility for your customers and earn a commission on the sale of it.

Make sure to give any employees you have special incentives. While everyone likes money, they also like feeling appreciated. Take your best workers to dinner every now and then or give them special treats for a job well done. Acts of appreciation often pay for themselves ten-fold.

Become friends with a reporter. Bring a reporter to dinner, then later on in the week compose an excellent report about your IT consulting company they will write about. A journalist will be useful for a press release also.

Be weary of offering credit to customers. Many successful IT services businesses and retailers have failed because they began offering credit. Figure out other ways to help your customers out instead. Perhaps you can offer a layaway plan instead of credit.

Printing IT services business cards can be a fun, albeit adventurous, task. Use available software to print your cards; alternatively, use one of several online services for that purpose. Searching for "printing software" or "Vistaprint" is a good place to start. It Services Business cards are far from outdated, and provide a solid traditional means of increased exposure, as well as an opportunity to "sell yourself."

Put an advertisement on your vehicle. The ad does not have to be a car wrap, but can also be a magnetic strip on your car or artwork in the window. Put the advertisement on a car that is used frequently.




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