Monday, November 14, 2011

Marketing on Twitter Properly

By Josh Martin


When you're marketing on Twitter there's some proper rules and guidelines that you need to follow.

Twitter is a great site that you can tell the world what you're up to in 140 characters or less. So what are you going to share with such limited space? Are you going to talk about what you're eating for dinner, watching on tv, or planning to do for the weekend? Do you plan on promoting your business or website? Whatever you talk about it's important to be yourself and capture your audience if you want your voice to be heard.

It's important to put yourself in your followers shoes when you are tweeting. If you come across as being too pitchy or a spammer, you will not have success marketing on Twitter. The community will shut you out very quickly.

People are being inundated with product pitches and business opportunities everyday on in the internet so it's important to be careful when promoting any type of business on Twitter. It's okay to talk about your business or product but use discretion.

When you marketing on Twitter make sure that you offset your business tweets with personal tweets. Don't become know as the "mlm pitcher."

If you want to have success marketing on Twitter then make sure that you have fun and just be yourself. Also, make sure that you share funny videos, pics, and stories with your followers.

Remember that 140 characters is not much space to share information, so make sure that you don't bore your audience to sleep.

It's okay to post this content but make sure you post more interesting Tweets as well.

When marketing on Twitter a good guideline to follow is 1 business tweet for every 3 tweets you post. So for every 3 content tweets you would post 1 business tweet. Only send out 5-6 tweets per day.

Your followers will stay more engaged with what you have to say if you follow these guidelines.

Make sure you post your Twitter link on your website, blog, email signatures, and social media websites. The more places you post your twitter link, the more followers you will get. Remember that the more followers you have, the more people will see your messages.

It's very critical to avoid using automatic Twitter services that offer bulk followers, repeating the same tweets, mass tweeting, mass following, and sending out tweets automatically from Twitter automated sites. These are quick ways to get your account banned.

A couple of sites that I do recommend using are Tweetlater and Just Unfollow. With Tweetlater, just make sure that you don't overuse it.

You want to take every precaution possible to make sure that your Twitter account doesn't get banned.

Marketing on Twitter the right way is a great way to build credibility for you and your business. If you do it right Twitter can provide your business with a tremendous amount of leads.

Remember to be always be yourself, be consistent, be interesting, follow the proper rules of engagement, and Twitter will be a tremendous marketing resource. Are you the next Twitter marketing rockstar? If so, prove it. Go out there and start tweeting! Watch out Ashton Kutcher!




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