Saturday, March 10, 2012

Get Ad Server

By Cameron Hout


There are so many advertisements or commercial ads being publicized found on the internet and would just show up when visiting any website. Ads we see while browsing the internet gets bothering sometimes because it distracts us from what we are trying to look at, but there are other popup ads that may interest us somehow.

Initially, commercial ads on the internet were constant, in which they are permanently connected to a particular link on the web and when the ad is clicked on, it would lead to the website of the product itself. And that is how everything goes. The process was not customized or specially followed you in any way on the web. The company or owners of the merchandise being publicized mostly pay a fee (depending on their deal) just for the particular ad to be displayed on the website.

Unlike today, advertisers certainly have way more flexible settings when it comes to work. Listed below are just some of the improvements throughout the passing years:

Contents Full of Life - These ads can aim for possible customers depending on the website visited or the subject matters of the webpage itself. For instance, if you pay a stop at a website all about snowboarding, pop ups may appear that have something to do with snowboarding. Ads are mostly much related to the website you take a look at, like web pages giving you information about manufacturing furniture, ads will come up advertising about the possible gadgets that may be necessary. These advertisements come up automatically without having to do anything or clicking on a particular link just to see the ad.

Real-time Elements and Info - Since these promoters have accounts, they have all the right to check all about the ad since they are paying for it; for instance, check the number of times the link of the ad was clicked on, what websites it appeared, and so forth. To see if the rates are fair enough and if the ads being publicized and announced are any good, the following topic will provide the information.

What Is Split-testing? - Let us assume that you are torn between 2 commercial ads and cannot select one because they seem to be both perfect. What is split-testing? It has to do something with two different ads and recording the details of which ad is visited most and which is better. Let's say, when comparing the 2 existing ads, you realize that your second ad was clicked 5 times more than the first one, then obviously, you would choose the second one. This tool is very important for publishers.

At present, most of the things are fixed and programmed for promoters. Reporting and keeping of details about commercial ads is straightforward with the use of the right features.




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