Wednesday, March 28, 2012

Picking out the Right App Developer for You

By James Robinson


There's so much choice out there when it comes to choosing the right app developer for you. It's actually problematic in some ways how easily people can develop apps on the new operating systems that Apple and Android provide. It opens the door to a lot of amateurs who can offer massively cut price deals, but the results that they turn out are poor. In light of this it helps to know how to sift out the good developers from the bad as quickly as possible.

But that doesn't mean that everyone can make a good app. In fact, as the reviews show, it's very easy to make a terrible app in no time at all. You want to use the web to find your company of choice. This isn't just for convenience. Their status on the search results is a good indication of how good this company is at utilising internet marketing. This is a big part of making an app successful, so actually the easier it is to find a company in some ways, the better they are.

This is because reviews and ratings drive sales in apps more than anything else. The market is fairly transparent, which means if an app isn't up to scratch there isn't really a way of skewing publicity to make out otherwise. Bear in mind when you're looking for developers that you don't have to go local, but that it is helpful to stay in the UK. They'll understand product compatibility with UK devices, and it's easier to chase them up if you have issues to resolve.

Ask the developer what they do in terms of software testing. You should hear reassuring noises about white and black box testing, and user response theory. If they can't check the code for errors they don't know if they're releasing something onto the market which will break later on. Lots of apps don't work after release, and they quickly slump to the bottom of the sales pile.

You can usually tell the cowboys from the serious providers fairly easily, so don't be daunted, and look for whoever can give the best product, rather than cheapest price. Cutting corners won't pay off in this field.




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