Tuesday, January 31, 2012

All About Online Auctions

By Will Schlepinger


Often, online auctions are called the "entrepreneurs dream" due to the fact that it is the easiest and the cheapest way to make money. Who on earth doesn't want to make money and grow rich? The online auction giant eBay has more than a million hits a year. These are also considered as targeted customers. Unlike the regular auctions, the customers are already there when it comes to online auctions and they will come to you provide you go about it the right way. Any ideas on how you can build your ezine subscription list with online auctions? Here are a few hints.

Try to determine who your targeted customers for your ezine are. For example if you are selling herbal health products, then customers who are interested in computers wont be looking at your site.

Choose the correct category for your products. In order for you to have an idea on how to do this, then you can visit one the online auction sites. For example if you are selling leather belts, you can list it under apparel and accessories. Don't forget to list it if it is for men or women. The next thing you need to do is offer your item to the customers. What you need to do to achieve this is to describe your product in a very positive and seductive way. How do you do this? List out the different colors of leather belts available, different sizes of belts. Offering a guarantee is also a sure way to make people know that you are genuine. Also, try using a positive feedback for those previous customers who have bought the product from you.

Did you know that a picture speaks a thousand words? So make sure you have good photographs of the product, so that customers can have n idea of the product that they are going to get.

Another thing you would need to do is make sure that your product is listed with a very attractive headline. You have to express a lot with very few words as the space for headlines is small in online auctions.

What you need to do is work in references and links throughout your sales copy to your ezine. Mention your ezine many times throughout your online auction site. Your listing should be placed on some of the biggest online auction sites on the Internet. Some of the big online auction sites charge for a listing but it is free on smaller online auction sites.

It is then time for you to put up your feet and relax once your ad is put up. Your ad will create a steady stream of subscribers for your ezine.




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